UX Strategy & Design at Infosec

At Infosec, I lead UX design and research efforts across enterprise cybersecurity training platforms, focusing on improving engagement, discoverability, and automation for security professionals.

Key Projects & UX Impact

• Personalized Learning Experiences – Designed a GenAI-powered tool that generates custom learning plans for cybersecurity professionals based on job descriptions, simplifying skill development and improving training efficiency.

• Security Awareness Training Automation – Spearheaded the redesign of automation tools, reducing friction for program managers and driving higher adoption rates.

• Enhanced Content Discovery – Led an overhaul of the search and browse experience, making cybersecurity training more intuitive and accessible, which significantly increased platform engagement.

Outcome

UX-driven improvements that make security training more effective, scalable, and user-friendly for professionals and enterprises.

Applying Design Thinking to Circular Fashion: Everlane Case Study

Design Thinking is the foundation of my UX process. My M.S. in Design + Innovation at UW-Madison centered on research-driven, iterative problem-solving, and my capstone project with Everlane put these principles into practice.

Everloved: A Circular Fashion Initiative

A UX case study on designing a secondhand marketplace that integrates reselling, recycling, and product care to extend the lifespan of clothing while maintaining Everlane’s brand identity.

How I applied Design Thinking:

• User Research & Insight Generation – Conducted interviews, ethnographic observation, and competitive analysis to understand secondhand shopping behaviors, motivations, and barriers.

• Iterative Prototyping – Designed and tested a responsive e-commerce experience integrating resale, recycling, and care flows.

• Business & UX Alignment – Designed a concept that supports Everlane’s mission of ethical, transparent fashion while introducing sustainable behaviors that also drive customer retention and brand loyalty.

Outcome

A research-backed design strategy and prototype exploring how Everlane could enhance sustainability through integrated resale and product care. In 2025, the brand launched ReEverlane, a resale program that reflects several concepts from this project, including account-based resale and lifecycle messaging.

Structuring Complexity with Object-Oriented UX: NIMMSA Case Study

OOUX enables me to structure complex systems for long-term clarity and usability. As part of earning my Certified OOUX Strategist certification, I applied OOUX methodology to redesign a NIMMSA’s platform, improving how visitors discover ethical wildlife experiences and how member organizations showcase their conservation efforts.

NIMMSA Redesign: A Structured UX for Ethical Ecotourism

A UX case study on transforming NIMMSA’s website into a scalable platform that enhances discoverability, transparency, and engagement for eco-conscious travelers.

How I Applied OOUX:

• Structured Information Design – Developed a scalable content model to enhance how wildlife experiences, species information, and member organizations are presented and connected.

• Enhanced Discoverability – Created a structured browsing experience with filters for species, tour type, and length, making discovery seamless for visitors.

• Balanced Business & User Needs – Ensured that NIMMSA’s conservation commitments were more visible while also improving visibility for tour operators and ethical wildlife experiences.

Outcome

A future-proof UX framework that enhances discoverability, transparency, and engagement, allowing visitors to make informed choices while reinforcing NIMMSA’s mission.